IQU @ GGCONF
“In just a few years the games industry has seen dramatic changes-from selling boxed products to now offering freemium games. But at the same time player acquisition costs for mobile and online games are skyrocketing and still more and more games are flooding the market. Oliver Kern, Director of Performance and Intelligence at IQU will provide an overview of the State-of-Play from a marketing perspective and highlight the Do’s and Don’ts when deciding to self-publish a great game. The audience will gain a better understanding of the marketplace and the influencing factors of successful go to market strategies” Oliver Kern, IQU. Tuesday, August 21st 14.00-15.00 hours.
About IQU
We founded iQU™ in 2009 to service the online interactive entertainment market. As gamers ourselves, we saw that although the industry was growing rapidly, there was little information available about the gamers driving that growth. So we created GameriQU™, a sophisticated platform that maps gamer behavior, and we now operate the most comprehensive database of online gamer profiles. GameriQU tracks gamer activities wherever they happen, across multiple platforms and around the world. We apply this behavioral knowledge to form connections between gamers, publishers and advertisers, creating a more robust marketplace for online games.
For more information visit www.iqu.com.