• Oosterhuiszaal: 

• 08.30-09.00: Registration
• 09.00-09.30: Welcome by Chairman Alexander L. Fernandez
• 09.30-10.00: Official opening by Vice-Mayor and Alderman Carolien Gehrels
• 10.00-18.00: Interactive, free form conversations, interviews & panels.

• 10.00-11.00: Panel: With A Little Help from Your Friends: The panel will focus on the importance of finding representation to assist developers in establishing their own projects, games or studios.  The panel will include executives discussing representation to assist with copyrights, vendor contracts, financing, corporate strategies, communications services, and more.
• Members: Peter Kirsch (Attaction), Sean Kauppinen (IDE Agency), David Stelzer (CAA). 
• Session Sponsored by 

• 11.00-12.00: Interview Sam Glassenberg (Funtactix): Social Games: Fad or Future?: Some critics claim the social games ‘bubble’ is about to pop, while other say it is the future of video gaming and it will leave console gaming behind. In this session we interview Sam on his point of view, and we will learn on new business models, trends, pitfalls, competition and other social games related subjects.

• 12.00-13.00: Break

• 13.00-14.00: Interview Dave Lang (Iron Galaxy Studios): Work Indie, Think Big: How working with big publishers can lead to indie success.

• 16.00-17.00: Panel: Defining AAA development and its future: In this panel we create understanding of AAA development and its future. First we need to analyze the term AAA: Does budget define it? Is it production values? Is it a tag that can only be applied post release when a title is successful? We discuss how a developer, big or small can develop AAA, but most importantly, whether they should be wanting to target AAA these days. Some developers argue AAA development is dead. What do you think?
• Members: Mike Gamble (Epic Games), Nick Button Brown (Crytek), Bob Loya (Activision)
• Session Sponsored by 

• 17.00-18.00: Speech by Malte Behrmann (European Games Developer Federation): Game development and Digital growth  in Europe

NETWORKING PARTY SPONSORED BY ROUGH COOKIE!

Where: De Rode Hoed

RSVP : roughcookie@ggconf.com

VIP Pass: Free Entrance

• Oosterhuiszaal:
• 9.00: Registration
• Expo. Meet & Learn. DJ spinning!

• Zwanenzaal: Everything about: Starting your own games studio 
• 09.00-10.00: Registration
• 11.00-11.30: Congratulations! It’s a game studio! By Thijmen Bink (Digital Dreams)

   So, you want to have your own game studio? That’s really awesome, but do you know what it takes to start one, properly? It takes more than an idea for a game you know; it takes preparation, research, a good team and an interest in doing business. You won’t last long without it. In this session we’ll go over anything that will, must, should, and could happen before and while running a new game studio.

  Congratulations! It's a game studio!
• 11.30-12.00: Legal DIY – 6 Common Legal Questions Answered. By O. Oosterbaan (Create Law) 

  Legal work is a necessary evil for most. With this workshop, you will learn more about the 6 most common legal questions that come up around the formation and running of a studio so that you are better prepared to start and grow your studio: – Who has copyrights to our idea/game? – What about trademarks, domain names, patents? – What do we agree when the studio begins? – What do we agree with subcontractors? – What do we agree with clients or publishers? - What do we agree when the studio breaks up?

  Legal DIY - 6 Common Legal Questions Answered
• 12.30-13.30: Exclusive Postmortem! By Bart Verschoor (Bloomsix)

   Theory-crafters be gone, because this talk is for the experimentalists! Join Bart Verschoor in a nail-biting postmortem of the upcoming social mobile game of Bloomsix. This talk gives an overview of the concept, development, launch and operations phase of the game. Learn what went right and what went wrong in this exciting experiment: At the time of the conference announcement, the game has not been launched yet. Bloomsix is promising attendees to share its results, regardless of whether the game succeeds or fails. There will be no sugarcoating!

  Exclusive Postmortem
• 13.30-14.00: Postmortem Momonga Pinball Adventures. By Derk de Geus (Paladin Studios)

   In this talk, Derk gives you a behind-the-scenes look of the development of Momonga Pinball Adventures. We take a look at the creative process: the initial concept, the prototype, the artwork, the backstory. Then we dive into the technical challenges of mobile gaming. To top it off, we explore the tactics of self-publishing and self-funding a €200k mobile game.

  Postmortem Momonga Pinball Adventures
• 14.00-14.30: Start Up Tips from the Dutch Game Garden. By JP van Seventer (DGG)

   The Dutch Game Garden facilitates a building with near 40 game related companies such as Ronimo Games and Vlambeer. The past 3 years JP van Seventer has followed up to 12 game start-ups up close from their inception until today. Some of these companies have flourished and some have failed. Come and hear some tips on starting and maintaining a games company based on the experiences in and around the Garden.

  Start up Tips from the Dutch Game Garden
• 14.30-15.00: Head into games. By Priscilla Haring

  The psychology behind gaming, why it is captivating and ‘fun’ and how these processes limit/guide the application of using games: - how playing a game fulfills basic human needs - the five elements of entertainment in gaming > where is still room for growth? - three different approaches to mixing entertainment and education in a game - motivational target group for ‘serious’ gaming

  Head into games
• 15.00-16.00: Crowdfunding for game studios. By Paul Hanraets (Gambitious)
• 16.00-16.30: Game Jams By Julie Heyde & Tim Garbos

  Within one year, 130 games have been created at game jams in Denmark alone. Games initiated at Nordic Game Jam have made it to the IGF Awards, Game Developers Choice Awards and Nordic Game Awards. This truly proves the talent and creativity among the game jammers and the value of fast prototyping at game jams. However, most of the games are forgotten after the game jam because they never make it to market. Since we are both very active in the game jamming community, we have decided to give our long lasting dream a shot and create a publishing platform for jammers, students and small indie teams.  Unicorn7.org is a kickstarter and a distribution channel that promotes these games and helps the developers take them one step further.

  Game Jams
• 16.30-17.00: Game Development for niche markets. By Bor Verkroost (1-UP) 

  What started out to be an industry aimed at younger people and die-hard fans, can nowadays be considered a mainstream way of entertainment, offering a variety of games on different platforms. People of all nationalities and classes are joining to play their favorite games. This also goes for a lot of people with a (physical) disability. Disabled gamers, as well as the generation of gamers that is getting older and less mobile stars to encounter a variety of problems, especially now that gaming is evolving to be more ‘motion-related’. For the first time in history, somebody is putting this controversial topic on the table, and asking for attention for this ever growing niche-market. During this session, the group will brainstorm about what we can do as an industry, to keep innovating for all sorts of gamers. Whether healthy and young, or old and disabled, everyone should be able to (continue to) enjoy videogames! 

  Game Development for niche markets

• Vrijburgzaal: Everything about: Growing your own games studio 
• 09.00-10.00: Registration
• 10.00-11.00: Adobe: Better Gaming. More Easily. For More People. By Pieter van Helvoirt (Adobe)
• 12.00-13.00: Localization- Alpha & Omega of successful games. By R. van der Giessen (U-Trax) 

  Developers that share their game with the rest of the world, ultimately do this because they wish to get recognition for their skills. The most perfect form of recognition is sales. So ultimately devs like to see their game sell like crazy all over the world. With the modern possibilities for self-publishing and new social platforms, worldwide success actually is within reach for everyone. However, if developers want their games to appeal to a worldwide audience, they need to be ready to make cultural and linguistic adjustments for different regions across the globe. This is called localization and developers still rarely think of this during their design process. This session takes the attendees around the world in one hour, presenting amongst others some stunning scientific facts about the understanding of foreign languages. It shows how important localization is in a games industry that is rapidly becoming more international and is expanding into new territories. It briefly shows how games can be designed so they can easily be localized. And why these games are more attractive for publishers and investors. It also points out how success on new platforms (social media, mobile) and with new business models (F2P, streaming) is determined by localization. We’ll be looking at the crucial interaction between localization and marketing and how vital localization is if developers want to see their games cross bridges to other media. In other words: this session will show how important localization is for every aspect of our industry, for anyone who wants to be successful in it.

  Localization – the Alpha and Omega of successful games
• 13.00-14.00: Gamification. By Michiel Sala (Little Chicken)
• 14.00-15.00: Got Game, need Audience. Now What? By Oliver Kern (IQU) 

  In just a few years the games industry has seen dramatic changes-from selling boxed products to now offering freemium games. But at the same time player acquisition costs for mobile and online games are skyrocketing and still more and more games are flooding the market. Oliver will provide an overview of the State-of-Play from a marketing perspective and highlight the Do’s and Don’ts when deciding to self-publish a great game. The audience will gain a better understanding of the marketplace and the influencing factors of successful go to market strategies.

  Got Game, need Audience. Now What?
• 15.00-16.00: Make money from your online/mobile game. By Mike Beattie (Sepomo) 

  In this session you get a general introduction to global payment methods, and how to make money from your game. You will learn how to monetize your game the best way possible depending on where you want to launch it, different technologies, credit control, fx rates, localization, etcetera. 

  Make money from your online/mobile game
• 16.00-16.30: How to let your serious game company grow. By Florian Witsenburg (Tygron) 

   Serious Gaming is an emerging market with the best of two worlds: it has a large potential to change the world and make profit at the same time. State of the art game technology and game concepts can be used to improve education and make organizations, companies and governments more efficient and effective. It can therefore be used to improve the livability of our society. Running a serious gaming company requires a different focus in comparison to the entertainment games industry. Your costumers and target groups are often professionals and are therefore very content driven. The game should have a clear added value for the purposes of your customer and target group. Considering the above mentioned concerns it is essential that a serious game accurately reflects real life situations.How do you develop serious games that have a potential to change the world? 

  How to let your serious game company grow.

GOODBYE PARTY

Where: Anywhere the wind blows!