‘I amsterdam’ was created as the city motto to help promote and improve the image of the Amsterdam Metropolitan Area on an international level. A single concept guides the raising of Amsterdam's profile: the city is renowned for its combination of creativity, innovation and commercial spirit. Amsterdam Partners was set up in 2004 as the platform for industry, and organisations with marketing and promotional objectives to carry out this mission.

I amsterdam is the motto for the city and people of Amsterdam. In expressing this motto we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city. Using I amsterdam, we can clearly and proudly show the benefits, opportunities and dimensions of excellence that make Amsterdam our city of choice.

www.iamsterdam.com: for the latest news and information about Amsterdam

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